The Content Type to be associated with a page layout is indicated by the 'PublishingAssociatedContentType'. In the actual sense it means a binding setting between the Page Layout and the content type. If you fail to provide one, the SharePoint framework will make use of the Page Content type. The format of the binding is: ';# e.g. ';#ContentPage;#0x010100C568DB52D9D0A14D9B2FDCC96666E9F2007948130EC3DB064584E219954237AF3900470b13dd348649d08f9e5151501df9a4000dbd46dad8d045f98c83ad983b66d3f2;#'. where Content Type name: ContentPage Content Type ID: 0x010100C568DB52D9D0A14D9B2FDCC96666E9F2007948130EC3DB064584E219954237AF3900470b13dd348649d08f9e5151501df9a4000dbd46dad8d045f98c83ad983b66d3f2 respectively. QED
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